WhatsApp Business API Integration:A Quick Guide

(Last Updated On: October 29, 2019)


WhatsApp Business API|We all know that WhatsApp is currently the most loved app in the market. The app has more than 1.5 billion users throughout the world in around 180 countries. It is the second most used app after Facebook.

A survey stated that around 90% of the messages sent on WhatsApp are read by the users within three seconds of receiving the messages. Also, more than 55 billion messages are sent using the app every day.

WhatsApp has released an app for small and medium scale business enterprises to communicate and interact with their customers. The app is free to download and use. It also has additional features to help enterprises with customer service and engagement.

But the app wasn’t of much help to large scale enterprises due to the volume of the business. To solve the issue, the developers have released WhatsApp API for integration purposes. Many cloud companies provide enterprises with API integration services to connect the database and system of the business with WhatsApp API.

WhatsApp Business API

WhatsApp Business is now being used by enterprises belonging to all industries ranging from banking and financial institutions to the food industry, travel sector, healthcare, e-commerce, etc. Many enterprises are requesting early access to use the app with the help of the service provider companies. So to help businesses better it is always recommended to use the WhatsApp Business API.

Now, What is exactly WhatsApp Business API? Let’s discuss a little bit more in detail.

WhatsApp Business API fast, secure way to connect with the customers globally. In this time of this writing, the current WhatsApp Business API version available is v2.25.3

WhatsApp Business API Client supports a plethora of features that make it possible to integrate it within a local server which helps to send and receive messages programmatically. This again can integrate with your (CRMs, customer care, etc.) which makes your business easily communicate within your existing setup.

WhatsApp Business API is not entirely free to use, unlike the mobile, desktop/ laptop app versions. Enterprises will have to pay WhatsApp to send messages to users. The fee is based on the following factors.

Geographical Location of Users

  • The fee for the template (pre-approved) messages sent using WhatsApp API depends on the location of the user.
  • The price for every country is different, and the WhatsApp Price List is provided by the companies.
  • They also offer bulk message packages at a discounted price. Enterprises can purchase a package that suits their requirements.
  • The price for template messages is charged in two components. One is the fee charged by WhatsApp, while the other is the fee charged by the companies for providing the cloud platform.

Difference Between Template Messages and Freeform Messages

  • Template messages are pre-approved messages which can be used to send informational messages such as notifications to users.
  • These cannot be used for promotional purposes, nor can the text of the messages be changed, except for the variable parameters in the code.
  • The cloud platform automatically translates the code to text messages and sends them in bulk to the selected user phone numbers from the database.
  • Freeform messages are also known as session messages which are not charged by WhatsApp.
  • Enterprises can respond to customer-initiated messages through session messages, during the24-hour window.

Apart from providing the cloud platform, the companies constantly monitor and track the message traffic and server load. They offer the following services to the business enterprises to ensure that the platform is working at all times.

Interactive Dashboard

  • Every enterprise is provided with an interactive dashboard where it can track the number of messages sent, delivered, read, rejected, or received.
  • The number of resolved and unresolved customer complaints is also updated on the dashboard.
  • The list of invalid phone numbers in the database can be accessed through the dashboard.
  • The exact status of the messages can be checked at any given point in time.

Automate Responses

  • WhatsApp Business has a feature known as Quick Replies which allows enterprises to save predefined text for automated responses.
  • As the feature has limitations, companies provide businesses with bots to send automated replies to customers’ messages.
  • This enables the enterprises to respond to customer queries 24*7 and reduce the load for the support staff.
  • The staff can work on troubleshooting, while the bots send immediate replies to generic and standard questions.
  • Bots can also be used to take feedback from customers.

Reliable Technical Support

  • The companies provide round the clock technical support and guarantee 99.9% uptime and system redundancy.
  • Load balancing ensures that the servers are not overloaded and the messages are delivered to users without any delay.
  • Providing tutorial videos, user manuals to use the cloud platform, upgrading and ensuring scalability of the platform as and when needed are a part of the technical support provided by the companies.

Data Security and Encryption

  • WhatsApp provides end to end encryption for private chats to keep the data secure.
  • The cloud platform provides additional security in compliance with the industry-grade standards.
  • Role-based access control, two-factor authentication, and vulnerability testing and a part of the data encryption and security services.

Responding to customer complaints and providing solutions is easier using WhatsApp Business. Enterprises are exploring various options to provide quality customer service and promote the brand in the market.

Last Words: Hope You will like the post and understood the real power of WhatsApp marketing.If you have any questions please don’t forget to comment and share of course.

Soumik Ghosh

About Soumik Ghosh

Hello Readers,I am Soumik Ghosh,founder of Tekkibytes. In this blog I write about buzzing Technology news Tips,Internet Marketing etc.By profession, I am an SEO expert involved in Digital Marketing for more than 8+ years now. I am personally Google analytics certified and also Yoast certified SEO expert. Blogging I believe, is my passion and a way to express my knowledge with others.Despite blogging in Tekkibytes I often write as as a Guest Blogger for reputed Blogs like Atish Ranjan.If you want to know more about me feel free to explore my LinkedIn profile. You can also connect with me via the contact us form or via the email specified, I will be more than happy to connect with you. Recently I have also started a hindi blog Hindikhabri. specifically for those who loves hindi and want to know more in Hindi.Stay Connected!

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