What makes a good website| It is always important to have a good website covering you up whether you are just planning to start an online business or starting a blog online. Whatever may be the reason for building a good website is the primary step for your success online.
First some facts:
“38% of people will stop engaging with a website if the content or layout is unattractive”– (Source: Adobe)
“Judgements on a company’s credibility are 75% based on the company’s website design.” – (Source: Web Credibility Research from Stanford)
Your website is the main official representative of your business online. So you should carry out every step possible to make it look and work professionally.
There are many factors which you should keep in mind before building a website. But among them, design, loading speed, and content should be your main focus.
No-one likes an odd-looking website nor a website that takes ages to load. Also, the content should be engaging and to the point. Even a superb design and fast loading website can’t save you if your website’s content is lame.
It is not easy to build a good website. A well-designed website ensures that you are more easily found by customers, clients or employers and that ultimately leads to more customers, assignments or a new job. But what makes a good website?
Let’s discuss this in more detail.
What makes a good website:Best Tips
1. What is the purpose of the website?
Before you start creating a website it is essential to ask yourself what the primary purpose of the website is. Do you want to educate your users about something or want to sell stuff online?
Present yourself and your work more precisely. Do you want to sell services directly with the website? Integrating web-shop results is a completely different website than a purely informative variant. From the basic idea, you will work out the details of your online presence.
2. Who do you create the website for?
At the same time, you have to ask yourself at this initial stage for whom you are creating a website. You have to ask the classic question: what is your target group?
Your target group often has a distinct taste and may find certain things important on a website that initially does not match your taste. So deeply immersing yourself in the wishes of a target group is very important. Therefore, take a look at how competitors or other (independent) professional approach it and be inspired by it.
3. What does a good website look like?
A good website should, of course, look nice. You can think of several aspects here. A business website must use a consistent style with a clear structure that makes good navigation possible.
Choose a good basic color that matches your service or product and preferably use white for the background of texts. A logo gives extra charisma and can be used in all sorts of ways, for example in e-mails and in the favicon (you can see this small image in a tab of the browser next to the title of your website).
4. Make the website responsive
Nowadays you cannot ignore it: your website must look good on mobile devices. With a responsive design, the website will automatically adapt to the device on which it is viewed.
This helps potential customers, clients or employers to find you everywhere. Responsive website design is one of the most primary aspects of basic website optimization which helps in SEO and increases user engagement in mobile devices.
With Google’s latest mobile-first indexing rolling mobile responsive design is a bare standard these days. It is not hard to implement also. Every theme maker or design provider is throwing away responsive design these days. Better to adopt it. Also, it is better to implement AMP(Accelerated Mobile Pages) on your website to keep a competitive edge.
5. Ensure good texts
An obvious but often underestimated tip. Clearly describe your expertise, added value or what you sell and how you do it. Use short sentences with a friendly and consistent tone of voice.
In addition to writing attractive texts, it is also important that your texts are found in the search engines. Writing good lyrics often seems easier than it is.
A professional copywriter can help with this. A good copywriter knows exactly how to find the right tone of voice for your target group. Contemporary copywriters keep their SEO knowledge up to date and know all the tricks of the trade so that the texts on your website can be found and readable.
Search engine optimization is indispensably Related to good texts is search engine optimization (usually abbreviated with SEO).
By writing your texts for the website in a certain way you help to increase the online findability. The higher you appear in the Google search results the more people will find your website. SEO has several levels that increase findability. For example, it helps to blog on a part of your website about topics related to your expertise, products or services.
6. Show what you are doing
You know that they say an image says more than 1000 words. In addition to clearly describing what you can mean for (potential) customers, clients or employers, it is important that you also show what your expertise is. In this way, you can show who you are and present your products or services based on photos, images or a video.
7. Does your website provide for conversion?
Conversion stands for the number of visitors to your website that makes a purchase. This also includes SEO, because you increase the chance of conversion if you attract the right visitors.
If people use certain relevant search terms, they must come across your website. But a conversion has more aspects, especially when you sell products directly with your website.
In essence, the sales process must be as clear and reliable as possible. Think of clear product descriptions and good images of the products. Provide the correct information about payment options, shipping costs and delivery time.
8. Which CMS should I use to create my website?
Building a professional-looking website is fairly easy nowadays. Certainly when you choose the right content management system (CMS). There are many systems available but the most popular is without a doubt WordPress that can be downloaded for free.
Thanks to the countless templates, setting up a good website has become a lot easier. WordPress is constantly being improved and moreover has a large number of useful plugins that can add all kinds of functionalities to your website.
9. Have the website built
You may find building a professional website intimidating. Or maybe you just don’t have enough time for it. In that case, you can hire a website builder to create a beautiful website that meets all your requirements. Building a website does not have to be expensive.
Often it helps to find a few examples of good websites that you like to use. These can serve as inspiration. Know what you want?
Creating a good website does not have to be difficult and undoubtedly helps you to better market yourself.
With the basic principles described above, you establish a solid foundation and ensure that the desired conversion is achieved. Orient yourself well on every point and you will see that it can be a fun part of marketing.
Author Bio: Helen is an expert tech writer and the author of the website Clasywebsitebuilders. She has a lot of experience in using different website builders and she has also received many positive reviews for most of the best website builders that she has worked with.