Target audience marketing|According to Forbes, the number of consumers is growing less than one percent annually.
Knowing who in that one percent makes up your ideal customer can make the difference when you’re trying to make a sale for your target audience.
By reaching out to your potential audience, you can make the most of your target audience marketing strategies. Hit the bullseye with your target audience to improve brand loyalty, increase leads, and ultimately boost business growth!
Here are five essential steps your company needs when determining your target audience.
Target audience marketing
1. Research, Research, Research
To first define target audience details, consider the problem your product or service solves. This starting point will help you determine the ideal buyer for your business.
Then, get to researching. Break the details for your target audience down by focusing on demographics, such as:
- Marital status
Once you have this information, you can develop a clearer picture of your marketing target audience.
2. SEM Testing
According to Internet Live Stats, there are 40,000 searches on Google every second. That means 3.5 billion searches every day.
Your ideal customers are out there on Google and social media platforms like Facebook. These two examples offer search engine marketing opportunities, which you can use to define target audience members that are ideal for your company.
First, use the above demographics to create two or three potential buyer personas. Then, compose ads that communicate with your target audience online.
Once you post these ads, you can read the click-through-rate and conversion rate analytics to determine which group defines your target audience.
3. Check in With Loyal Customers
Your loyal customers can give you a lot of help as you learn how to define target audience members.
What do your customers want from your product or service? What problem do they need your company to solve?
You can even check to see what your loyal customers are asking for as your company grows.
Listening to your loyal customers not only helps you reach new target audiences but also helps you improve your company for the future.
4. Analyze SEO
With geofencing, you can show ads to potential buyers based on a radius. For example, you might want to show ads as people walk by your shop.
Then, you can use analytics based on these searches to develop a clearer picture of who makes up your target audience.
5. Show Interest in Influencers
Your customers already know, love, and trust influencers. Use who and what they love to pinpoint your target audience and reach out!
Hit the Bullseye: 5 Ways to Determine Your Target Audience
With these five methods, you can determine your company’s ideal customer. Once you discover your target audience, you can mold your marketing strategies to reach these customers.
That way, your marketing uses precise language and imagery that appeals to this audience. This can help you boost sales and increase overall business growth.
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