Staying competitive in today’s modern age of business means adapting to and perfecting digital marketing. With roughly 81% of Americans walking around with smartphones, if you’re not advertising online, you’re not going to get noticed.
Traditional forms of marketing such as radio, TV, newspaper, and fliers still have their place. However, they’re not as effective as they used to be, especially for businesses without an online presence.
As a business owner, you have to fight to succeed. Nothing is handed to you.
Take a look at our top 10 digital marketing tips to give you and your company a competitive edge.
Digital Marketing Tips
We understand that for business owners new to digital marketing, this may all seem overwhelming and convoluted. However, with a little bit of practice and some help along the way, digital marketing will become second nature to you.
Get started with these tips.
1. Build a Website
First and foremost, you need an online presence for your network cabling business. Start by building a website.
However, it must be aesthetically pleasing and easy-to-use.
An ugly website that feels clunky will chase consumers away. As consumers, we’ve gotten spoiled over the last few decades. We don’t want to work too hard to find what we’re looking for.
Your website should have a contact page, products/services page, an about page, and a blog. The blog will help your SEO ranking (explained below) and make you seem like an authority in your field.
2. Perfect Your SEO
SEO or search engine optimization is very important for any business owner. It is what determines how quickly people will find you when typing keywords into search engines such as Google, Bing, and Yahoo.
With solid SEO strategy and best SEO tools, your website will come up in the top of the listing.If you are in doubt fell free to check the best free tools for that here. And with 87% of consumers who begin searching for products online, you need to be at the top.
You can better your by loading your website with relevant content in the form of keywords, articles, images, videos, etc.
3. Get on Social Media
Now that you have your website set up and are getting your SEO locked down, it’s time to get a social media account. This is one of the most important digital marketing tips. Your social media account will help you attract potential clients and customers and lead them back to your website.
A business profile is different than a personal profile. It comes with all sorts of perks such as an advertising platform and analytics. Analytics tell you exactly how each post or ad is performing, which helps you lock down what people want and don’t want to see.
4. Stay Active on Social Media
Once you have your social media account set up, you need to stay active on it. This can be a major source of business.
Start by asking all of your friends from your personal profile to like your business profile (the accounts are linked). Then, start posting relevant material, but be careful not to constantly pitch sales. People don’t like that and will quickly unfollow you.
Ask your followers to share posts with their friends and watch your following grow. However, you have to stay on top of it or people will forget about you.
5. Use Social Media Free and Paid Advertising
One of the best digital marketing tips is to use social media advertising.
Social media provides unique advertising platforms. For paid ads, you can select certain demographics of people you want to focus your marketing on. For example, you can narrow the field by location, gender, age, and even interests.
As we mentioned before, you can then use the analytics feature to dissect each ad or post. Analytics will show you how many people saw the post, interacted with it, or clicked on a link.
6. Consider Affiliate Marketing
Affiliate marketing involves reaching out to other businesses and teaming up with them. You can offer a percentage of a sale to any sales or referrals from affiliate companies and in return, you can do the same for them.
You can also run an ongoing special where customers receive a discount if they hear about you through affiliate businesses.
There are endless options with affiliate marketing, but the end game is for companies to send each other business.
7. Consider Search Engine Marketing
Another one of the best digital marketing tips is to take advantage of search engine marketing.
Search engine marketing relies on keywords. When a consumer type in keywords such as “network cabling,” your website will come up at the top of the list because you paid for it to be there, rather than relying on organic SEO.
8. Create an Automated Email Campaign
Automated emails are quickly becoming a top digital marketing tool. As you amass a following, ask people to subscribe to your email. Once they do, an automated email campaign will begin.
Generally, you want the emails to start off light. If you push sales right away, you’ll scare people off and they’ll rarely open your emails, if ever.
You have to give them something first. Offer a free product, tutorial, eBook, or a high discount. Either way, you have to give them a reason to subscribe to your emails.
Each type of digital marketing performs differently depending on the targeted customers and the business itself. Feel free to experiment over time and find out what your best course of action should be.
You definitely need to have an online presence, but how you advertise from there can vary.
10. Be Consistent
Lastly, no matter what digital marketing tips you employ, you must be consistent. Everything takes time to work. Using one method a week will get you nothing but a lighter bank account.
Being consistent requires a few things, however.
First, and most obviously, you need to have a reliable connection to the internet. You can’t market to people online if you’re offline.
Make sure where ever you are, you have an uninterrupted connection.Learn more here about wireless network cabling services to make sure you are operating at optimal efficiency.
Secondly, consistency requires dedication. You must budget both time and money for impactful marketing.
With this extensive list of digital marketing tips in your toolbelt, it’s time to get on with it!
Remember that this stuff isn’t easy to learn or do, so if you have to employ some help, it’s okay! Take a look at some of our other articles for help or get a hold of us if you need more help!